Business is tough! You’ve got to get good return on your internet investment. A successful website may be the key to your company being more profitable. My goal is to make your website more effective by: increasing its traffic, and improving its ability to convert sells for your company. There’s more to it than a catchy name, trendy flash eye candy, sharp colors, great art, or an easy-to-navigate interface. Consider this, even if you have all of these things—who’s going to see it? How are they going to find it? Without traffic from the the people interested in doing business with your company, a nice looking site will just sit there. Your website must have a marketing strategy. An actively, well-marketed website could likely improve the profitability of your company.

Whether your needs are an all-new website or a successful internet marketing strategy, I’ll use methodology where I work closely with stakeholders to establish a plan well in advance of any tactical execution. This planning process often includes: stakeholder research where I work with you and your people to fully understand your online business objectives; best practices identification where I seek out industry-leading trends; online surveys where I ask your current website visitors what they want online and why; and a complete analysis of the click stream and behavior of your website’s traffic. When we mutually decide how to improve your online ROI, the decisions will be based on data, market research, and our vision.

As part of the planning we will explore strategies to draw visitors to your site. A comprehensive search term and competitive analysis will be done. As part of Search Engine Optimization the current top-raked cites will be studied and reverse-engineered to your advantage. We’ll consider Pay Per Click Campaigns and make yield curves and ad testing matrices to project results over time. The demographics and psychographics of your desired audience will be match with online advertisement options. We’ll examine your Email Marketing efforts in detail and develop protocols for testing success factors.

Once we have a plan in place, we’ll select the best solutions to accomplish your corporate goals from a vast array of highly successful tactics.

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The Corporate Website part 2 "Development" —>